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Briefing: Lamborghini's Next Model Won't Be Another SUV

Strategic angle: CEO Stephan Winkelmann reveals plans for a grand touring car, potentially named the Lanzador.

Editorial Staff · March 24, 2026 · 1 min read

Focus on grand touring car instead of SUVs.

Potential model name: Lanzador.

Statement made by CEO Stephan Winkelmann.